For Tony McKee, founder of the Remuda Horsemanship Program, getting the word out about the good work his program does through his networks was key to his crowdfunding campaign success.
Tony runs a camp for at-risk youth that, after funding cuts, was unable to run this year. So, he took to Alberta BoostR to crowdfund to keep the camp going and to continue changing the lives of the children who participate in the camp each year.
Tony asked the families of kids who were planning to come to the camp, or who had had great experiences at the camp in the past, to help spread the word about the camp’s purpose and its crowdfunding campaign through their personal networks. By leveraging their networks, he increased the number of people he reached with his campaign multiple times over.
As a small business, getting the word out about your crowdfunding campaign is one of the most important success factors. There is a common misconception that once the crowdfunding page is launched, people are just waiting to open your page and contribute funds.
But in reality, to get people to your campaign page, you have to really put the work in to make them aware of your business and its goals. One of the best ways to do this is to leverage your networks of family, friends and clients, plus asking those people to leverage their networks. Ask everyone you know to boost your campaign early on, and to share your campaign with their own personal and professional networks. Having the support of your friends and family right from the get-go is critical because it’ll allow you to launch your campaign with some traction in funding, which will give your campaign credibility in the minds of those who don’t know you or your business. For instance, if your friends and family help you get 20% funded within the first few days of your campaign launch, that traction will be more convincing to someone who checks out your campaign page and thinks about also supporting your business because it’s already been 20% funded in just a few days. Thus, leveraging the support of your network will enable you to reach out to those outside your network, creating a snowball effect.
Reaching out to the people who know your business isn’t just a great way to expand your network and bring more traffic to your campaign page, it’s also a great way to promote your business. Hearing personal stories from people who have benefited from the work your business does is great marketing. These stories show that when someone contributes to your crowdfunding campaign, they aren’t just getting a reward, they’re making a difference.