Entrepreneur Profile for Earth Day – Leor Rotchild of DIG


We love connecting with local entrepreneurs and when we heard of Leor Rotchild and what he was doing with DIG in Calgary we wanted to learn more.

Calgary may be an ‘Energy Heavy’ city, but it’s also a city full of entrepreneurial spirit and innovative ideas.  One such individual embodying these characteristics is Leor Rotchild, Co-founder of DIG (Do It Green) –an events management company with a specialty in sustainability and producing zero waste.  We had the pleasure of sitting down with Leor to learn about his company and his journey of becoming a business owner.

Despite a lengthy and lucrative career working as a Sustainability Advisor in Oil & Gas, Leor has also always been an ‘over-achieving’ volunteer –giving freely his time and expertise to a variety of local festivals and events including TedxYYC, and the Calgary Folkfest. For six years Leor volunteered with the Calgary Folkfest as their Environmental Manager, where he formalized an existing program, and turned it into a measurable, exciting, and fun program that was a unique first for a music festival in Canada.

But it wasn’t until an ‘a-ha moment’ coupled with a supportive comment and positive feedback from a colleague that the ball really started rolling. Leor admits there was self-doubt about whether a business focused on sustainable events was plausible or if there was even a market for something of this sort. But his business partners and he quickly realized what they were offering was on the cutting edge, and was something people are ready for.

It took five years in the making, but DIG opened for business in the summer of 2013, and since launching the team hasn’t looked back. This may partly have something to do with just how busy it is! As a company they dream big, and continue to push themselves as business owners and innovators.  Their client list includes The Calgary Stampede, The Calgary Comic & Entertainment Expo, and the Calgary Marathon.

We asked Leor what a typical day was like at DIG, and he started that no two days are alike because there is so much variety in what they do.  One thing he really enjoys though is how he and his business partners continually meet interesting people, and are exposed to and involved in so many amazing events.

Through all of this Leor admits the learning curve can sometimes feel steep, finding it surprising how much he has learned about stuff he never thought would be relevant. But because these learnings are for the betterment of the company, the boring suddenly becomes interesting and exciting.

Having been a ‘late-bloomer’ in regards to entrepreneurial endeavors Leor does offer some advice for those looking to make the jump.  ‘If you believe in what you are doing and are prepared, then it ultimately comes down to practicing some courage and trusting yourself’. He also stands behind the importance of relying upon your network of people, which was instrumental in helping create success for DIG.

Moving forward Leor and his business partners are focused on continuing to develop solutions for environmental issues in regards to events. As the company keeps growing they plan to expand both with what they offer and where they offer it. Hopefully we are going to see DIG throughout Alberta and Canada very shortly.

For more information about DIG or to see what they are up to check out their website at digevents.ca

We’re throwing an event in Calgary – The Elevator


Hey everyone! We’re throwing a community-building, crowdfunding pitch event in Calgary called The Elevator, and we’d love to share it with you.

From May 20 – May 27, local business owners are invited use the Alberta BoostR platform to start their own campaigns where they share their story, ask for support, and offer something of value in return.

On Wednesday, May 28, the entrepreneurs with the top 5 performing Alberta BoostR campaigns will be invited to pitch live at The Elevator for their chance to earn up to $4000 towards their campaign. This innovative and community-building event will be held at The Libertine (223, 8thAve SW), from 5pm to 8pm.

At the event all guests will receive $20 Alberta BoostR Dollars to put towards the business they like best that night (up to $2000). In addition, the business that generated the most social media buzz in the week leading up to the event will be revealed at the event and presented with an extra $2,000 towards their business goal.

Learn more about the event at TheElevatorCalgary.ca or, if you’re already sold, grab a Ticket! They’re only $10 and you get $20 BoostR dollars to give to a business that night!

Not only is it a night of big idea pitches from five local companies, the evening will also include:

  • Small business confessionals
  • Our “always wanted to be in Mad Men” Instagram photo booth
  • A libation on us
  • Oh – can’t forget networking, connecting and business card swapping
  • A $20 promotional code to put towards a business – that night!

To learn more about the event check out TheElevatorCalgary.ca

Follow @albertaboostr on Twitter and Instagram or Facebook.

The hashtag for this event is #ElevatorYYC

The Elevator – A Pitch Event is hosted by Alberta BoostR and presented by ATB Financial, Alberta Women Entrepreneurs, and The Business Link.

Hope to see you there!

Alberta BoostR Success Story – LUX Beauty Boutique

Our second video in the Success Story Series features another fantastic Alberta-based company called LUX Beauty Boutique. LUX calls downtown Edmonton home and offers those lucky Edmontonians the “hot, hard to find beauty brands loved by celebrities, editors and product junkies.” When Alberta BoostR visited LUX for the first time we were awe-struck but the energy of the store, bubbly personality of each staff member, and devotion to a truly unique retail experience.

LUX ran an Alberta BoostR crowdfunding campaign in order to raise money for a new online store. One month of sweat, blood and tears later, LUX had blown away their funding goal. Congratulations Jennifer Grimm and the LUX team!

Alberta BoostR Success Story – Carbon Environmental Boutique

So many Alberta companies have utilized Alberta BoostR to crowdfund their business. We wanted to share some of the amazing success stories of a few star companies who achieved their goal.

One such success story is an Edmonton retail shop called Carbon Environmental Boutique. Carbon ran an Alberta BoostR crowdfunding campaign to help pay for an expensive display case for a new all-natural makeup that they wanted to offer their customers.

Do you have a crowdfunding success story? We’d love to hear it!