Launching Your Alberta BoostR Campaign to the World

Launching your Crowdfunding Campaign

If you live in Alberta it’s likely you’ve heard the phrase, ‘the Alberta Advantage’. Living in this vibrant prairie province in Western Canada has its advantages, especially if you are an entrepreneur or small business owner.

If you have decided to use crowdfunding to seed your business, you have made a strategic decision to trust and empower yourself. Awesome!

There are a lot of ideas you can gain from those who have already succeeded. Study the campaigns that have been ‘boosted’. Email or call a few of these business owners to ask for their advice or suggestions. Create a descriptive, authentic story about you and your business, and get help if you need it.

Firstly, your rewards must be enticing and desirable to someone who is interested or intrigued by what you plan to do. Ask friends if they would be motivated by them. Establish a plan for connecting and building a community and following it throughout your campaign. And most of all, decide to have fun with this. Crowdfunding is a unique opportunity to share yourself and announce your ideas to the world. Let your confidence shine!

Regardless of whether your business is strictly local or it has a global reach, your ability to share your vision, excitement and your ideas from the get-go will have a direct effect on your campaign’s success.

So, where do you start? The easy ‘go to’ is family, friends and customers. Ask them to support you first. Then ask them to help you spread the word and share your campaign with their networks and contacts. It is then up to you to provide them with shareable content. Here are some ideas to help you get creative.

  1. Pre-plan daily social media mini-messages about interesting angles and ways that your product/service could add value to others – (you probably have a ton of market research to draw from).
  2. Develop new rewards mid campaign that build even more excitement and anticipation – ask questions and listen to what others say would inspire or motivate them to support you and your business idea.
  3. Ask your network to help you stay current with local news, community events, or media personnel for relevant opportunities to be a part of the community goings on. Show up!

Running a successful campaign will keep you busy and your mind alert. Even though you can’t control the outcome – you have a lot of control over how actively you put your time, passion, and energy into helping people want to invest in you. Being consistent and persistent could make all the difference in the world. You can do this!!

Other ideas for launching your campaign with a bang:

  • Host a campaign launch event, inviting your immediate network and best customers to share your campaign, ideas and the great rewards
  • Make rewards exclusive or time sensitive to build urgency
  • Create a campaign video to get your message across
  • Have a marketing plan in place to help things run like a well-oiled machine

Ready to get started? Learn how to start a crowdfunding campaign with Alberta BoostR or browse other campaigns to see what’s going on.

Are You a Serial Crowdfunder?

I love crowdfunding

Maybe it’s because you’re a family member, best friend or neighbour. Maybe it’s because you love supporting local businesses, projects and the next ‘big thing’. Whatever the reasons, we think we’ve got your type figured out – The Serial Crowdfunder.


More often than not, many who contribute to a crowdfunding campaign are connected to the campaign owner in some way. This means you’re a family member, friend or close acquaintance. From a campaigner’s POV, these are the lowest (and loving) hanging fruit when it comes to launching a campaign and asking for funds. Dinner-table conversations never were so exciting!

Member at Large

As Albertan’s we’re naturally drawn to a maverick way of doing things. Our economy is built on small and medium sized businesses and thrives with each new entrepreneur that takes the plunge. Our lot wants to support this, be part of the bigger picture and know they’ve changed the lives of others and the community for the better.  Being a part of the bigger, successful picture is an emotional high we at Alberta BoostR won’t apologize for.


Finally, and lets be honest, sometimes a project gets a boost because the rewards are just that good. We find products, services and cool experiences make for great rewards and if the reward is up your alley, there’s a good chance you’ll want a piece of the action. Think of the Pebble Smartwatch as an example. You see it. You want it. You Boost it! That simple.

So what’s your story? Why to you boost projects? Are you a serial crowdfunder? 

Olympic Sized Crowdfunding

Dreams are universal when it comes to crowdfunding


With the Olympic Winter Games underway in Sochi, Russia, we couldn’t help but explore the relationship between crowdfunding and an athlete’s journey to getting to the podium.

But first – we want to wish all Canadians and Athletes around the world the best of luck at this year’s Games! We at Alberta BoostR are huge fans of the Winter Olympics and wish everyone a happy and healthy Winter Games this year. Go Canada Go!

Even with sport-level funding and sponsorships, travelling to international competitions in order to qualify for the Olympics places huge strain on athlete’s wallets. This is where crowdfunding comes in.

Crowdsourcing and crowdfunding has been a round for a while now and with both Deloitte and Accenture naming crowdsourcing as “a key trend in 2014” it’s no wonder many Canadian athletes hoping to make it to Sochi jumped on the crowdfunding wagon to support their goals in 2013 and 2014.

Which brings to the forefront an Alberta BoostR campaign – the YEG Fitness Podium Project – which aims to develop a better crowdfunding network devoted to helping Canadian athletes obtain the funds they need to train, compete and achieve their dreams. What a great idea!

The Podium Project is looking to raise $3,000 to develop a slick platform that is super simple to use and attracts a crowd. They’re also hoping to use the money to seek out athletes across Canada who could utilize this in their fund raising efforts.

And check out Podium Project Perks. Everything from shout-outs on their social media channels, to fitness programs and a personalized training app, to a meet and greet event with an athlete.

Follow YEG Fitness and the Podium Project on Twitter and Facebook and follow in their journey towards helping our future athletes achieve their dreams.

Podium Project Homepage

William Dutton for Sochi

What is Alberta BoostR Anyway?

Woman standing in doorway of restaurant smilingAlthough Alberta BoostR has been active in the Alberta small business community for about 8 months now, we continually get asked – what is Alberta BoostR? Well, here’s the story…

A little while back  the innovation team at ATB Financial began thinking: “Right, Alberta is chock full of startups and small businesses, and it’s sometimes challenging for them to secure financing from traditional realms,  So what else can we do to help?”

Behold – Alberta BoostR is born!

Alberta BoostR Beta– a crowdfunding platform for Alberta small and mid-sized businesses – was born out of a necessity for organizations to raise quick, much needed capital to help fund whatever it is they need help funding to get to the next level. (Phew!)

Catering to those needing, say, $2,500 for a new website, or $5,000 to help open their new shop, or $3,500 to print a first run of “How-To” books, or $6,500 to finish production on their feature film or music album.

How does Alberta BoostR help?

It’s simple, really. Business owners can create a Campaign on the platform that explains their goals and objectives and how much money they need. People can then contribute – “Boost” – their campaign efforts by giving them funds. In exchange, when a project is fully Boosted, these BoostR’s receive rewards in the shape of products, services or unique experiences.

Check out some of our current campaigns and past campaigns to get a feel for what others have raised money for.

It’s all about Alberta!

Local helping local. That’s how we see it. We’re all about helping the local Alberta Business Community thrive and flourish. We ensure each campaign is promoted on Alberta BoostR social media channels (Twitter, Facebook, Instagram and Google Plus) as well as in monthly enewsletters and, of course, on our website. We love spreading the word about our campaigns!

Have more questions? Check out our FAQ’s Page. Have a great idea for your business and need some support? Start a campaign!

Oh and if you need more explaining, here’s our nifty video: