Pre-launch like a Pro: Checklist for the First 48 hours (Launching your Crowdfunding Campaign)

You did it. You have a crowd of people who have expressed interest in you and your business. You have organized your campaign, made an excellent video and you have pre-written the majority of the content you will need. Everything feels like it is coming into place. With that said, regardless of the preparation you …

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Pre-launch like a Pro: Checklist for One Month Before you Launch your Crowdfunding Campaign

In our last post we discussed Phase 1: Find your Crowd and the types of activities that you should have complete 2 months before you launch your campaign. In this post we are going to discuss Phase 2: Organizing Your Campaign and the specific things you will want to have complete by the time you are …

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Pre-launch like a Pro: Checklist for Two Months Before you Launch your Crowdfunding Campaign

Crowdfunding has really boomed in its current digital form over the past 8 or so years. As we see more and more successful campaigns, a formula for success is beginning to emerge. This post is draws inspiration from a majority of recent successful campaigns to give you some insight into your pre-launch to-do list. If …

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10 Social Media Marketing Tips for your Crowdfunding Campaign

Are you considering  launching an ATB BoostR crowdfunding campaign? Do you plan to use social media to promote it? In this article we’ll discuss ten tips for using social media to achieve crowdfunding success. 1. Start Your Social Media Marketing Early Social Media Marketing can be really effective if you put in the work however no …

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Pitch Perfect: Four Simple Storytelling Formulas to Improve your Pitch

You are doing it. You are turning your passion into a business and loving every moment. You are working more than you should but it doesn't matter, it doesn't feel like work yet. You are moving and shaking. The more you work, the more your pitch. The more you pitch, the more you realise that …

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How to Make a Great Crowdfunding Pitch Video

Every campaign launched on the ATB BoostR platform requires a crowdfunding pitch video. Making a compelling video in 2018 can be a very simple thing to do because the camera on your phone and the free software on your computer are more than enough to capture your passion as an entrepreneur. Regardless of whether you …

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Best in Alberta: How Edmonton Entrepreneurs used Crowdfunding to Raise over $55,000 in Six Weeks

In the summer of 2016, Amy and Jeff Nachtigall were successful farmers' market entrepreneurs with dreams opening a bricks and mortar bake shop in Edmonton's core. Their business "Sugared and Spiced Baked Goods" had a supportive customer base however it had reached its capacity in its then-current form and it was turning away customers. The business …

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A New Face on Small Business Lending.

Guest Blog: ATB LendR By: Chett Matchett In Alberta’s current economic state, we have all heard the message that now is the time to diversify, to support local businesses, to embrace innovation. At ATB Financial, we have found this message to be exciting, motivating, and ultimately one of the catalysts to start reimagining what the …

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Six pitches. One prize. A spring day in Edmonton.

BoostR Stage YEG March 23, 2016 NAIT Six pitches. One prize. A spring day in Edmonton. On Wednesday night, six Albertan entrepreneur teams pitched their business ideas to a panel of expert judges in front of a crowd full of supporters. They had a mission: to convince the judges their idea had the most merit, …

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